About Forgebrand Institute
Forgebrand Institute was built for thoughtful practitioners who prefer clarity over hype. Our curricula are designed around durable skills that weather platform changes and leadership changes alike.
Mission
We help teams design marketing systems that compound. Our promise is to provide methodical instruction, pragmatic templates, and space to think—so you can scale responsibly.
Evidence
Research-backed practices, peer-reviewed labs, transparent benchmarks.
Systems
Structures you can maintain: taxonomies, process docs, dashboards.
Practice
Exercises and feedback to make decisions with confidence.
Our story
Founded by operators from B2B SaaS and eCommerce, we saw teams drown in tools while starving for structure. We created programs that cut through the noise with calm playbooks and honest metrics.
Team
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Ava Lindholm — Curriculum
Leads pedagogy and pacing. Previously built onboarding for a 50K+ learner program.
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Jonas Rautio — Analytics
Designs the measurement frameworks and QA. Former data lead at a high-growth SaaS.
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Maya Chen — Content
Architects editorial systems that trade virality for consistency.
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Omar Idris — PPC
Builds budgets that respect margins and compounding learnings.
Timeline & updates
We maintain a transparent change log for our curricula.
- 2026-05-18 — Refreshed PPC bidding module with marginal CPA calculator.
- 2026-03-05 — Added zero-party data patterns to lifecycle program.
- 2025-12-12 — Rewrote SEO keyword selection into a Jobs-to-be-Done flow.